It was just announced that White Labs Inc., a leading manufacturer of yeast for beer and wine applications, will build an East Coast lab in Asheville. The announcement was made in conjunction with the Asheville City Council, Buncombe County Commission and the Economic Development Coalition for Asheville-Buncombe County.
The new White Labs facility will be located in a 26,000-square-foot building at 172 S. Charlotte St. (this building previously served as the city’s water resources department). The company will produce yeast on site and provide lab services for industry professionals. In addition to serving as an East Coast facility for yeast production, this location will also be the base for sales and marketing for the eastern United States and global market. The facility will employ 65 people, with hiring beginning this summer.
“Like San Diego and Boulder, Asheville serves as an innovation center for emerging breweries, and we couldn’t be more excited to join the Asheville brewing community,” stated CEO and Founder Chris White in a press release. “Asheville is the first step of our global expansion plan that is strategically being rolled out in waves over the next few years.”
The new facility will mirror the San Diego location and include an on-site brewery and tasting room, according to All About Beer magazine. White Labs pitches different yeast strains into the same wort (or unfermented beer), so as to allow taproom visitors the chance to experience the different qualities that each strain imparts.